Melissa Di Donato joined Salesforce.com in 2010 and is area vice-president of Wave Analytics Cloud at the firm. Prior to her current role, Di Donato was the area vice-president of independent software vendor (ISV) and channel programmes for Europe, the Middle East and Africa, and Asia-Pacific (Apac), during which she chaired a European ISV Advisory Innovation Board. She is a board member and adviser to various technology companies in the UK and in Silicon Valley. She is a philanthropist, focusing on Stem initiatives and mentoring women in business. She has recently been named leader of the Tech Working Group of the 30% Club.