As an industry gathering among many others, Genband Perspectives16 attracts a defined group of telecoms-specialist analysts and press.
That being said, Genband’s brand awareness and wider tech appeal is arguably broadening. This is largely due to the increasing focus on collaboration technologies as part of the phenomenon that we as an industry insist upon calling ‘digital disruption’.
Among the media attendees that already know Genband well are Carl Ford (pictured centre) who is CEO of CrossfireMedia and community developer for IOT Evolution Expo.
“The role of the network since the adoption of IP has migrated the backbone closer and closer to the edge.
“The legacy without SDN/NFV is now a system that has to be bypassed. The Genband plus Polycom effort [extra voice and video power at military grade approval] brings integration rather than bypass to enterprise and federal services,” Ford said.