The 50 most influential women in UK IT 2015


42. Belinda Parmar, CEO, Lady Geek

Belinda Parmar and her team consult for corporate clients on how to transform the way they sell to women in retail, advertising, social media and web content. Little Miss Geek is the not-for-profit arm of the business, which inspires young women to become tech pioneers. Parmar said the gender divide in technology starts from a young age in the different ways in which parents and schools treat girls compared with boys. “Little miss geek is pre-destined to think that technology is not for her,” she said.

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