Nicola Mendelsohn has been vice-president of Europe, Middle East and Africa operations at Facebook since 2013. She is responsible for growing Facebook's advertising revenue and improving relationships with brands across the region. She has served as the president of the IPA (Institute of Practitioners in Advertising) and WACL (Women in Advertising and Communications London). She was executive chairman and partner of Karmarama advertising agency for five years. She is chair of the corporate board of Women's Aid.