Unlike many other traditional website redesigns, there were responsive design elements that were not recommended for the use of the venue’s website.
“This is not just a visual redesign, it’s a complete rebuild of the backend,” says Alexandra Willis, head of digital and content and the All England Lawn Tennis and Croquet Club.
“We want to differ ourselves from other Grand Slams, from other sports websites.”
The website provides users with up-to-date information, designed to make them feel part of the action and excitement even if they were unable to make it to the matches.
The Wimbledon.com platform is responsive for use on all form factors, but it was extremely important for the website to be readily available and useable on the desktop.
This is because the sites target audience tend to check the scores of matches throughout the day while they are at work – 80% of users were accessing Wimbledon’s website on a desktop platform - and although many organisations are going through digital changes, a PC or laptop is still the most common form factor used in the workplace.
Sam Seddon, Wimbledon client and programme executive at IBM, explains that while the world is becoming a world of mobile devices and applications “Wimbledon.com is still our mouthpiece to the world.”