Vodafone UK is reconfiguring the fixed-line and mobile services it offers to small- to medium-sized enterprises (SMEs) in a new portfolio that the company believes will support users whether they work in the office, from home or remotely.
The portfolio, Mobility Solutions for Business, has been developed in response to increased demand for one-stop telecoms services from SMEs. Vodafone is buoyed by research that indicates that 86% of its UK business customers already regard the company as a credible supplier of total communications services.
The bundle will incorporate the full range of Vodafone UK's mobile voice and data services, including the recently launched 3G broadband, alongside a package of fixed line services including business broadband, carrier pre selection for cost-saving call routing, business numbers (such as 0870 or 0800 numbers) and line rental.
Vodafone claims that customer benefits include simplified account and service management structure; direct, single point of contact for all telecommunication support (no voice recognition systems) and cost benefits for purchase of both mobile and fixed services.
Elaine Roberts, head of enterprise marketing for Vodafone UK, says, "We believe in true 'mobility' - that is, the ability to connect wherever you are, whether it's fixed broadband to the home desktop or 3G broadband to a laptop out in the field. We are getting a clear message from our customers that they want to consolidate these kinds of services with one supplier. They want simplicity, choice and value and that is exactly what we are providing."