Sergey Nivens - Fotolia
When a vendor tweaks their partner programme one of the overiding aims is to make life easier for those trying to resell their technology.
That appears to be the driving motivation behind the latest moves made by SUSE as it rolls out a fresh partner programme that should deliver decent levels of rewards for those that engage with the Linux and OpenStack specialist.
The programme focuses in four SUSE solution areas with the idea of making it easier for partners to align themselves with areas where customers might be investing: enterprise Linux, software-defined storage, OpenStack cloud and systems management.
There is also a streamlined portal for partners to find sales and training tools that usually come with these types of programmes.
“Enterprise IT customers need to be able to adapt quickly to changes in their markets, and so do their technology providers,” said Ronald de Jong, president of sales at SUSE.
“That’s why we’re making it easier for our reseller partners to find and use the tools that will help them provide the right SUSE solutions to their customers. That’s good business for SUSE and our partners," he added.
This appears to be a good time for vendors to launch revised partner programmes and there have been a couple more examples in recent weeks.
Disaster recovery specialist Zerto enhanced its Alliance Partner programme last week, reacting to a year that has seen 50% growth in numbers of resellers and 112% in terms of accreditations.
“We see our partners as a true extension of our sales team, and it’s a crucial part of our mission to ensure they have a seamless, educational and superior experience as members of the ZAP Program,” said Mariah West, director of partner marketing, Zerto.
CyberArk has also been actively adapting its partner programme with more training and certification programmes being made available. The security vendor is encouraging more people to take advantage of its university cirriculum.
“CyberArk views the channel as an important growth engine and is committed to driving differentiation for our partners. Our focus on the channel has spurred new business opportunities over the past year across virtually all vertical industries and company sizes. We continue to have valuable, productive conversations with our partners who are helping to educate C-level executives about prioritising privileged account security programmes,” said Udi Mokady, chairman and CEO, CyberArk.