Amazon has announced the launch of a new global partner programme, designed to help ecommerce platform providers and developers bring Amazon Payments to their merchant customers.
The Amazon Payments Partner Programme poses a direct threat to the likes of PayPal, which has been integrating its services with merchant sites for many years.
Individual merchants are already able to integrate Amazon Payments into their sites, providing ‘Login and Pay with Amazon’ buttons to customers during checkout. Amazon Payments is experiencing strong growth in the merchant sector, with payment volume growing more than 150% year-over-year in 2015.
However, the new partner programme is aimed further up the chain; specifically at ecommerce platform providers, who will now be able to offer their merchants pain-free integration with the Amazon Payments platform. Amazon hopes that its solid reputation will lead to a mutually beneficial relationship between merchants and the retail giant.
“The Amazon Payments Partner Programme provides Partners with the tools and resources needed to extend the trust and convenience of the
The programme is currently invite-only, although providers can register their interest in becoming a partner. The US, Germany, UK and Japan are the first countries to be involved with the programme. PrestaShop, Shopify, and Future Shop are few of the headline partners already on the roster.
"The convenience and trust that Amazon Payments provides customers already attracts lots of our merchants. We are honoured to participate in the Amazon Payments Partner Program,” said
There are three tiers in the programme: Premier Partner, Certified Partner, and Certified Developer. Amazon says that partners can expect to receive account management, planning support, technical resources and training, while certain partners may be eligible for ‘co-marketing activities’.