Amazon launches Payments Partner Programme

Online retail giant has PayPal in its crosshairs, as it launches Amazon Payments Partner Programme for ecommerce platform providers and developers

Amazon has announced the launch of a new global partner programme, designed to help ecommerce platform providers and developers bring Amazon Payments to their merchant customers.

The Amazon Payments Partner Programme poses a direct threat to the likes of PayPal, which has been integrating its services with merchant sites for many years.

Individual merchants are already able to integrate Amazon Payments into their sites, providing ‘Login and Pay with Amazon’ buttons to customers during checkout. Amazon Payments is experiencing strong growth in the merchant sector, with payment volume growing more than 150% year-over-year in 2015.

However, the new partner programme is aimed further up the chain; specifically at ecommerce platform providers, who will now be able to offer their merchants pain-free integration with the Amazon Payments platform. Amazon hopes that its solid reputation will lead to a mutually beneficial relationship between merchants and the retail giant.

“The Amazon Payments Partner Programme provides Partners with the tools and resources needed to extend the trust and convenience of the  Amazon  experience to their merchant customers,” said  Patrick Gauthier , vice president, Amazon Payments. “We are working together across geographies and industries to help merchants grow and create experiences that delight customers throughout the shopping journey.”

The programme is currently invite-only, although providers can register their interest in becoming a partner. The US, Germany, UK and Japan are the first countries to be involved with the programme. PrestaShop, Shopify, and Future Shop are few of the headline partners already on the roster.

"The convenience and trust that Amazon Payments provides customers already attracts lots of our merchants. We are honoured to participate in the Amazon Payments Partner Program,” said  Yuko Hoshino , president of  Future Shop.  "Together, we will support the growth of our merchant business and contribute to the revitalization of the ecommerce industry in  Japan  by combining the capabilities of FutureShop2 with the convenience of Amazon Payments."

There are three tiers in the programme: Premier Partner, Certified Partner, and Certified Developer. Amazon says that partners can expect to receive account management, planning support, technical resources and training, while certain partners may be eligible for ‘co-marketing activities’.

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