Oleksiy Mark - Fotolia
The joke at an industry event used to be to ask people with Windows phones to put their hands in the air and then wait for the one or two people who had invested in the technology to reveal their bravery.
Things are changing though and although it started from a low base the Windows smartphone market is holding onto a bigger slice of the market than the Blackberry OS is these days.
The most recent figures from IDC, published last month, show the Windows Phone holding a 2.6% worldwide market share in the second quarter of 2015 with the analyst house not entirely sure how the future would go for the device given the moves by Satya Nadella to revamp the Lumia line and take a hit on the Nokia purchase.
Reports from the front line indicate that something positive might be happening with Windows phones with Tech Data Mobile reporting strong sales of Lumia smartphones.
The distributor is expecting a strong end to the year given the release of Windows 10 and the arrival of some new models to whet the appetite of buyers in the fourth quarter.
The channel player has reported that since the start of its financial year (1 February) it has already had orders for Lumia devices from 300 resellers and it is anticipating an increase in B2B activity over the next few months giving it the confidence to predict that a further 100 resellers will have ordered before the curtain is drawn on 2015.
David Brassington, vendor director at Tech Data Mobile, said that there appeared to be gathering momentum in demand for Lumia products.
“With the release of Windows 10 and the promise of a whole new range of Lumia models on the horizon, we expect continued strong growth and plenty of new opportunities to arise for resellers," he said.
The distributor was recently handed the exclusive rights to the Lumia 640 Dual SIM smartphone, which taps into a growing market for SIm-free devices.
“SIM-free is becoming more popular due to its cost-effectiveness and flexibility. There is a huge opportunity to migrate customers away from buying fixed-term contracts from operators to taking more flexible options from a trusted ICT advisor that has the capability to integrate devices with the existing IT and mobile data infrastructure," said Brassington.