Dell provides upbeat channel progress report

With Dell's fiscal 2016 underway the firm has summarised all of the recent enhancements to its channel programme highlighting a decent start to the year

Dell has provided an update on the progress of its PartnerDirect programe as it gets to the end of the first quarter in its fiscal year, making some further enhancements to the support it offers resellers.

Since returning to the channel seven years ago Dell has increased the volume of business it puts through partners and the progress it has made so far in 2015 indicates that it is looking to continue that trend by increasing the rewards on offer.

The vendor has increased the number of training packages that it provides to the channel and has seen participation in its courses across Western Europe increase by 87% in the first quarter.

It has also given its premier ad preferred partners access to Bid Builder, which is designed to make it quicker and easier for resellers to put together a proposal to put in front of a customer.

There have also been some enhancements to its service provider programme with those looking to help roll-out large scale cloud deployments getting the option of using the Dell data centre scalable solutions division. There are also chances to use some SonicWALL technology with Network Security as a service and Firewall as a service now available to the channel.

“The enhancements that we’ve made to the PartnerDirect programme over the past few months have provided tangible benefit to our partners. One of our key objectives is to continuously increase the efficiency and value of our partner offering and seamless end-to-end portfolio. We hope our efforts to date demonstrate how committed we are to the channel," said Laurent Binetti, vice president and general manager, Channel, Dell EMEA.

The other areas where it has been particularly active in the first half of the year has been in distribution. In the last few months the vendor has expanded its roster adding Tech Data and Exertis to support its return into the retail market.

There have also been some personnel changes at the vendor with the appointment of Erik Preisser as EMEA Marketing lead for its distribution programme.

Preisser works alongside the recently appointed executive director of Dell EMEA distribution Ralf Jordan looking to build on the increasing amount of resellers that are buying through its European distie network.

“Over the last two years, Dell has been continuously investing in the expansion of its distribution business, optimising processes and IT to support distributors to serve their resellers with the entire Dell end-to-end portfolio. As distribution becomes increasingly central to Dell’s business model, it’s important that this is reflected in our offering," said Jordan.

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