Webroot goes for SME growth with channel partner programme

Webroot has taken the wraps off a revised channel partner programme which it hopes will support its ambitions in the SME arena

Webroot resellers are being armed with a raft of new tools to drive growth as the cloud and threat detection company seeks to gain a larger share of the SME market by placing greater emphasis on the channel.

Its revamped channel programme dubbed the Channel edge Reseller Program,  aims to build on triple digit year-on-year growth that the vendor has enjoyed in the SME segment.

The company said the new toolkit was essentially designed to provide partners with a new set of sales and marketing tools so they could quickly grow their business supported by Webroot during the sales cycle, from customer education and prospecting, to successful deal closure.

David Bennett, vice president of worldwide consumer and SMB sales, Webroot.Channel, said: “Partners are a critical component of Webroot’s growth strategy in the SMB segment, so having a strong partner enablement program is key to our success.”

The new programme has three main strands; web content syndication, a resource centre and social syndication. Partners can expect to receive updated content, sales and marketing material and the tools to communicate with potential buyers through multiple social media sites.

Resellers that make it to ‘Elite’ status will receive qualified sales leads, speaking engagements and joint seminars, market expansion programmes, sales incentives, and a dedicated channel account manager.

The company added that since it had put more focus onto the channel since the start of last year it had seen triple digit revenue growth led by resellers, managed service providers and distributors.

“[With our] cloud-based security solutions and our enhanced partner program, Webroot partners can offer the best protection, improve customer satisfaction and grow their business effectively,” added Bennett.

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