CW+ Premium Content/CW Nordics

The Nordics could see a pan-regional platform that enables citizens to access personal transportation on demand as the market for mobility-as-a-service (MaaS) expands. Towards the end of last year, a consortium of Nordic mobility companies and transport-related organisations announced a project aiming to unify the region’s MaaS market. And with a general shift away from personally owned transportation and towards mobility provided as a service, these schemes are gaining traction. The aim of MaaS is to provide the most appropriate transport method to any traveller or commuter as and when they need it, eliminating, or at least reducing, the need for individual ownership of, or subscription to, any particular method of transport. The new project, the Nordic Mobility Innovation Platform (NMIP), has the stated goal of creating open technology and business practices for MaaS and smart mobility services. Although the scheme is starting in the Nordics, the intention is for the resulting technology and practices to be relevant globally. ...