CW+ Premium Content/CW Nordics

Bergen’s tech startup ecosystem is looking to simultaneously harness and break away from its cultural instincts to convert local innovation and entrepreneurship into more tangible global success stories. In both Norway and Sweden, there is a concept and unwritten law called Janteloven, translated as “The Law of Jante”. It accurately explains much of the world’s perceptions of the region as a socially driven, kind, humble population – direct attributes that can certainly help startups get off the ground as part of a collaborative and supportive ecosystem. However, it’s also potentially a drawback in smaller up-and-coming startup environments such as Bergen, as innovators’ reluctance to “stand out” inhibits many companies’ scaling phases. One company to break this mould is Motitech, a startup that has already expanded outside of the Nordics through its innovative combination of immersive video technology and specially adapted exercise bikes. With a host of additional international ventures on its doorstep, the organisation’s chief...