Michelin creates fuel efficiency service with Accenture


Michelin creates fuel efficiency service with Accenture

Cliff Saran

Tyre maker Michelin has partnered with Accenture on a major project to create a business division focused on providing IT solutions for logistics.

Through its Michelin solutions business, the company has introduced a service called EffiFuel, which is designed to help logistics companies improve fuel efficiency.


The service offers eco-driving training courses and monitors drivers’ on-road behaviour using telematic units. Michelin analysts then study the gathered data to identify what influences fuel consumption. The analysis will then be used by Michelin's logistics customers to help them improve fuel efficiency.

Michelin, which is among a growing number of companies creating digital businesses, will act as a systems integrator.

It has partnered with Accenture, which will provide a platform for cloud hosting and monitoring. The platform will be charged on a per use basis. Accenture will also provide the call centre for Michelin solutions on an outsourced basis, along with contract creation, collecting and processing data relating to the use of a service, pricing, accounting and billing.

“Accenture used a combination of consulting and technology services to collaborate, launch and monetise Michelin solutions’ offerings in a very short time-to-market," said Jean Cabanes, managing director for the automotive and industrial equipment industries in France and Benelux at Accenture. 

"Working side by side with Michelin solutions, we are being paid based on the future performance of Michelin solutions – which gives us a vested interest to create a successful project.”

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