The US division of Japanese consumer giant, Sony Corporation, has axed the Christmas ad campaign for its e-commerce site, SonyStyle.com, amidst fears its adverts might not be in keeping with the Christmas spirit.
According to a Reuters report, Sony pulled the campaign, in which Santa is held for ransom, after preliminary feedback...
indicated consumers might misinterpret the "edginess" of the campaign. However, the organisation would not disclose how much money it had spent on the six television commercials which together tell the story of Santa Claus's abduction from a shopping centre.
In the series, Santa has "all kinds of nasty tricks" played on him while being held for ransom by two men. The commercials then conclude with the message: "We have Santa. Shop at SonyStyle.com or there will be no Xmas."