Data warehousing
-
News
20 Aug 2025
Without a data strategy, AI will just scale your chaos
Snowflake’s chief data analytics officer, Anahita Tafvizi, explains why a data strategy focused on governance, consistency and accuracy is the only way to build artificial intelligence that users will trust Continue Reading
-
Feature
11 Aug 2025
Will CDPs deliver on the marketing promise of personalisation?
Customer data platforms are being touted by suppliers as the means to deliver the single customer view after which organisations have long lusted. Will the promise finally be delivered? Continue Reading