EE today announced another 10 towns and cities had gone live on its 4G network, providing faster mobile connectivity to users with the latest handsets and tariffs.
Bath, Bournemouth, Brighton, Cambridge, Darlington, Newcastle-under-Lyme, Northampton, Poole Portsmouth and Redcar now offer 4G from the operator, bringing the EE’s total to 141 towns and cities in the UK.
EE also promised it would put another 19 locations on to the network before Christmas – namely Aberdeen, Braintree, Cheltenham, Chester, Dundee, Durham, Exeter, Gloucester, Grimsby, Ipswich, Lincoln, Middlesbrough, Norwich, Peterborough, Plymouth, Stoke-on-Trent, Swansea, Swindon and York.
The operator believes it will see a surge in customers shopping on mobile devices in the lead up to Christmas 2013, with its latest survey of 4G customers showing 39% planned on using a smartphone or tablet to shop, compared to 15% in 2012.
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“From online banking and mobile shopping, to streaming music and using maps, 4G is enabling us to do more of our favourite things quickly and easily on the go,” said Olaf Swantee, CEO of EE.
“Smartphones and tablets on 4GEE are going to be a very popular present this Christmas as people across the UK continue to embrace mobile living and we make the superfast service available in even more places.”
Although EE was the first mobile network in the UK to provide 4G connectivity, both Vodafone and O2 are catching up, having launched their own networks last summer. Three has promised to roll out its first locations in December.