Business intelligence (BI) software revenue growth will be slow in 2013 compared with recent years. Analyst firm Gartner is predicting 7% worldwide growth this year. Growth in 2011 was 16%.
Gartner predicts BI software revenue will reach $13.8bn in 2013 and says the market will reach $17.1bn by 2016.
“BI and analytics have grown to become the fourth-largest application software segment as end-users continue to prioritise BI and information-centric projects and raise spending to improve decision-making and analysis,” said Dan Sommer, principal research analyst at Gartner, in a press statement.
Kurt Schlegel, research vice-president at Gartner said: “Although this is a mature market and has been a top CIO priority for years, there is still a lot of unmet demand. Every company has numerous subject areas – such as HR, marketing, social and so on — that have yet to even start with BI and analytics."
The firm said that data-as-a-service could increase the market for BI and analytics platforms. It said that “organisations increasingly will subscribe to industry-specific data services that bundle a narrow set of data with BI and analytic capabilities embedded."
For more analyst punditry on the BI market
- Don’t make big data stand alone, warns Gartner
- Data discovery vendors cast spell in Gartner Magic Quadrant for BI
- Business intelligence software market looks to hold its own during recession
"However, growth will be hampered by sluggish macro indicators, as well as by slowing sales cycles of multimillion-dollar end-to-end BI deals," said the firm.
Santiago Becerra, founder, chairman and CEO of mobile BI software company, Mellmo – provider of Roambi – also maintains that corporate organisations are under-served by the business intelligence industry.
The industry veteran, who has sold BI businesses to Business Objects/SAP and Oracle, said: “Most companies today will have at least one BI system. The problem is not that they don’t work well. They work very well. But they are not used beyond a tiny stratum in each organisation, and they are expensive."
Gartner has published more analysis on the BI software market in 2013: Forecast Analysis: Enterprise Application Software, Worldwide, 2011-2016, 4Q12 Update and Magic Quadrant for Business Intelligence and Analytics Platforms”.