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SimpliVity believes that its new partnership with Huawei will allow it to continue to expand rapidly in Europe and emerging markets.
The announcement that its OmniStack technology is available on Huawei’s FusionServer adds yet another tier-1 vendor to a list which already includes Cisco, Lenovo and Dell.
SimpliVity is generally regarded as the only real competition to Nutanix in the pure-play hyperconverged space. While Nutanix enjoys the lion’s share of the market, SimpliVity’s year-on-year growth has trounced the frontrunner.
Erik Randles, vice president at SimpliVity, told MicroScope that this growth was thanks to its expansion strategy across multiple regions.
“SimpliVity has defied the typical global expansion rate for early stage companies by expanding internationally very quickly,” Randles said. “The Huawei partnership provides a global reach into Europe, Africa, Asia and some emerging markets that will allow us to further expand our market reach.”
It also helps the company to expand into the telecommunications market as well as the cloud service provider market, two areas that Huawei has a strong presence.
Randles said that when exploring the possibility of a partnership, SimpliVity discovered was a sense of kinship with Huawei.
“We were very impressed with the growth that they’ve had. Huawei is growing faster than any other player in the x86 market. Their technology is very robust and affordable, providing high value to customers and partners.”
The announcement is the latest punch in what is rapidly becoming a street fight for dominance in the hyper-converged infrastructure market. SimpliVity’s OmniStack technology is available on Cisco’s UCS systems, Dell’s PowerEdge servers, Lenovo’s System x3650 M5 servers and now Huawei’s FusionServer.
But Nutanix has also partnered with Lenovo and Dell and has independently validated its technology on Cisco’s UCS.
Add to this, the fact that many of the tier-1 vendors are building their own hyperconverged portfolios, and it all becomes difficult to keep up with. But SimpliVity believes that it will enjoy exclusivity of Huawei’s x86 servers, for the time being at least.
“Based on our discussions with [Huawei], we don’t feel like they will take same approach as some of the other x86 vendors have in terms of partnering with both us and Nutanix,” Randles said.
Huawei’s technology reaches 3.5 billion end users worldwide and the Chinese company has a particularly strong presence in EMEA, as well as Brazil, Russia, India, South Africa and – of course – its home region. Randles believes that this partnership offers customers an even greater range of choice.
“We want to be able to offer partners and customers choice with respect to the SimpliVity technology running on whatever x86 server product they desire,” he said.
Randles says that key to continued growth, is the firm’s strong channel focus.
“The reason we went with a ‘meet in the channel’ structure is that we wanted to make sure that channel partners were not disintermediated,” he said, implying that this may not be the case with other pure-play HCI providers. “We want them to be a very important and impactful piece of our go to market. Our business model with Huawei was designed with the channel in mind. We’re looking to expand into the channel in a big way with this relationship.”
"As a 100% channel company, partnering is embedded in our corporate strategy and our DNA. Every function serves to enable and empower our VAR partners to be successful, especially our sales force, who is focused on feeding and joint selling with partners."