CW+ Premium Content/CW Nordics

Digital startups across the Nordics are looking to plug a knowledge gap in financial literacy, and are urging parents and education systems to introduce the topic to young people at a much earlier age. There are many financial tools and apps for adults on the market at present. Although that is a positive sign of proactive problem-solving and digital assistance, it could also be construed as a worrying indictment of how much the average adult needs help with their personal finances. “If we need a lot of tools for the management of our money as adults, then we’ll just end up with a host of algorithms and AI [artificial intelligence] tools managing our money because we’re unable to do it ourselves,” said Philip Haglund, CEO of Swedish pocket-money management app Gimi. “And that’s the scenario for adults who are completely digitally literate. “There is also an alarming amount of people who grew up in the late 1990s and early 2000s, after cash began to be phased out but before the rise of digital apps, who end up at the enforcement ...