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Anti-food-waste app Karma taps up Google Cloud to power global expansion plans
This article is part of the CW Europe issue of June-August 2021
Food waste is a known contributor to climate change, and it is a problem Swedish startup Karma is helping consumers and businesses tackle through its food rescue apps. The first of these apps is a consumer-facing offering that connects users to food retailers in their area that have surplus stock that they can buy at a reduced price so it does not go to waste. The second app is for Karma’s retail partners, and sees the firm providing them with granular feedback on the stock level changes they can make to reduce the amount of surplus food they have each day, as well as providing a means of selling on any excess that does accrue. The fact that it can advise its retailers in this way is an important point of competitive difference for Karma, the firm’s brand manager Charlotte Humphries tells Computer Weekly, and it is down to the way it processes its sales data. “It’s really important to us as a way to stand out and be distinct versus the other potential food waste companies that are out there as well,” she says. “We have a direct ...
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Swedish startup Karma is on a mission to help consumers and businesses across the globe fight food waste, and it has enlisted the Google Cloud Platform to help it achieve its goal