ARM is at the heart of the digital revolution, arguably the UK's leading home-grown technology company. At the top of its field globally, ARM chip designs are used in many Apple products and most mobile devices – even Microsoft launched its first tablet based on ARM chips. East is a role model for UK technology firms and budding entrepreneurs, and one of the major global representatives for the UK IT industry. According to ARM, its chips power around 95% of the world’s smartphones, with over 10 billion products shipped with ARM chips. The company's next goal is to produce energy-efficient chip designs for servers to extend its reach into Intel's datacentre heartland.