EMC chair and CEO Joe Tucci (pictured above left) and Dell chair and CEO Michael Dell (pictured above right) fronted the storage supplier's case for datacentre modernisation at EMC World 2016 in Las Vegas.
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Tucci's swansong as EMC's chief executive immediately preceded Michael Dell's assumption of the leadership of the yet-to-be merged companies. Dell said the new federation of the EMC and Dell companies would be called Dell Technologies, while the enterprise division was to go by the name Dell EMC.
David Goulden, CEO EMC Information Infrastructure, made the detailed case, from the stage in Las Vegas, for a "modernisation" of the datacentre with which the supplier aims to make itself synonymous, characterised by software-defined storage, cloud delivery, flash for persistent storage and scaled out architecture.
In a press and analyst briefing, Jeremy Burton, president for products at the supplier, said global traditional IT infrastructure investment of $2.7tn was in decline because it was being made more efficiently, and that the money saved is being diverted into new projects "often in IT, but also outside of IT".
"Those new applications, to support what is often called digital business, are being architected differently. The challenge for IT is to drive more agility and efficiency out of the existing infrastructure, while going as fast as it can on the new business initiatives that often come from the business itself. If the IT guys don't react fast enough, the business will go ahead without them," he said.
Tucci, who took an ovation before "passing the baton" to Dell on stage, and Dell both claimed the global economy to be on the cusp of a digital revolution analogous to the industrial revolution that began in Scotland and England in the 18th century. Tucci said the "digital revolution will dwarf the industrial" in scale, speed and impact.
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Dell said different societies will undergo digital revolution at different rates, and warned that "technology is somewhat independent of the human ability to adapt. It doesn't pay attention to how ready people are for it".
Tucci and Dell agreed there was "very little overlap" between the two suppliers. Dell added that a culture survey undertaken at both companies found their values to be well aligned, with customer focus in prime position at both.
With 170,000 employees, the combined company will be smaller than IBM and HP, but bigger than Oracle, Microsoft and SAP.
The supplier launched a raft of new products, which it said were aimed at helping customers to modernise their datacentres. The product announcements made on the first day of the conference, Monday 2 May, spanned new all-flash storage, cloud storage, copy data management and software-defined storage.
The Virtustream business that EMC acquired in 2015 has also beefed up its cloud-delivered applications portfolio with a Storage Cloud. Michael Hoch, senior vice-president, global systems integrator alliances at Virtustream, said: "This connects easily and directly to on-premise EMC storage environments. It is available in the UK and mainland Europe, as well as the US."
The Virtustream Storage Cloud is described as a "global cloud storage platform offering enterprise-levels of resiliency and performance combined with true web scale".
Meanwhile, the supplier also launched Enterprise Copy Data Management, which is said to help customers reduce the cost of storing and managing multiple copies of the same data. It is described as a way of providing companies with a "pan-enterprise solution to monitor, manage and analyse copy data, eliminating the waste organisations will spend storing data on the wrong tier of data or when they no longer need the data altogether.
A sneak peek at EMC Enterprise Copy Data Management