Businesses urged to support decision-making with data analytics


Businesses urged to support decision-making with data analytics

Jenny Williams

Businesses are failing to use analytics in decision-making, even though enterprise data is growing by 57% a year.

Speaking at the IBM Start summit today John Granger, general manager for IBM's global business services, said 75% of businesses were relying on intuition and experience to make decisions rather than using analytical techniques and information.

"The human dimension stands in the way. Despite the explosion of information and analytics, [...] 42% [of businesses] felt they had made the wrong decision even when had used information for decision-making," said Granger.

The explosion of data, totalling 988 Exabytes worldwide by the end of the year, needs to be managed in a sustainable way through smarter analytics, according to IBM.

IBM uses its Cobra software for data analysis to make sense of unstructured data and find analytical patterns. In Stockholm, for instance, Granger said the use of analytics has been able to predict traffic congestion, reducing congestion by 22% and pollution by 9%.

"I think we have the opportunity to address sustainability issues through technology. Intelligence is at the heart of it," Granger added.

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