SMEs reliant on broadband will not switch their provider when the service turns sour.
A survey of 345 SMEs, commissioned by broadband provider Easynet Connect, says that despite connectivity problems, only one in 10 SMEs consider changing provider.
This contrasts dramatically with the consumer market, where customers switch between providers far more frequently, says Easynet.
More than three quarters (77%) of businesses have experienced internet connection failure at some point, and almost one in three (29%) said their internet connection occasionally drops below the performance levels they expect.
Despite this, the vast majority of SMEs remain reluctant to switch to another provider, with nine out of 10 (88%) stating that they would not be changing providers in the near future.
Chris Stening, managing director of Easynet Connect, said, "SMBs should be as demanding as consumers in ensuring that they are getting the right kind of service coupled with flexibility and reliability so that they are able to focus their attention on their individual business challenges."
The survey found that more than one third (36%) of SMEs are selling online, more than a quarter (26%) are using IP telephony, and that 39% use the network for remote backup and disaster recovery.