UK retailers are failing to make their websites fully accessible to disabled users.
At least 35% of major retailers are failing to meet the requirements of the Disability Discrimination Act, claims online usability and accessibility consultant Webcredible, which analysed 20 top retail websites.
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It said UK online retailers score an average of 57% in disabled access tests, with H Samuel topping the list with 76%.
Among navigational problems for disabled users, the study discovered that a prevailing failure among sites was poor accessibility at the checkout stage.
Trenton Moss, director of Webcredible said, "Disabled web users of all ages are becoming increasingly savvy and adept at using the internet. Online retailers need to constantly adapt and raise their game to improve accessibility."
The 20 e-commerce websites and their scores:
H Samuel 76%
John Lewis 73%
Top Shop 64%
Marks & Spencer 57%
Body Shop 55%