Some 60% of companies are already using Web 2.0 technologies, a poll of delegates at the Internet World conference has revealed.
Despite the growing hype surrounding Web 2.0 technologies, such as blogs, Ajax and mashups, 69% of companies saw genuine business applications for Web 2.0, the survey by web hosting company NetBenefit found.
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Jonathan Robinson, chief operating officer at NetBenefit, said, "Some Web 2.0 applications have a long way to go before proving their worth, but it is undeniable that technology with so much potential to enable collaborative working and empowerment is here to stay. The popularity of social networking websites and websites containing user-generated content shows us that.
"Companies need to keep up and assess how Web 2.0 will add value to their organisation."
The survey revealed that Web 2.0 was seen as a natural progression in the use of internet technology by many business users. Almost 83% agreed that Web 2.0 was an online "evolution" rather than a radical step change in the way people use the web.
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