Eight per cent of car buyers in the UK will shop over the Internet in the near future as part of a massive increase in online sales, the IT consultancy Cap Gemini Ernst and Young has found.
Only 0.1% of the UK population would be willing to buy a car online at the moment, but that figure will grow steadily over the next three years, the research showed.
Of those who have purchased cars and related products online in the UK already, 92% have said they are happy with their purchases, and more than a third of consumers were "very satisfied". This shows a big increase from last year's 43%.
Lance Doughty, director of manufacturing at Cap Gemini Ernst and Young, warned that, "Big car dealers and manufacturers cannot rest on their laurels.
"This is especially the case in the UK, where there is a much higher than average desire to conduct the actual purchase a car on the Web."