Microsoft has confirmed that its new mobile phone operating system, Windows Phone 7, will be unveiled next week.
According to a report by Reuters, the first wave of handsets using the new Microsoft OS will be launched on 11 October, with handsets expected in store by November this year.
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Speaking to the Wall Street Journal about the launch, Microsoft CEO Steve Ballmer said, "In a sense, you could say we missed a cycle. We had some execution issues from an R&D perspective. In the timeframe since the last significant release certainly the industry has moved, the technology has moved, the hardware has moved.
"We said, we have got to move forward, not shoot for yesterday. We have got to shoot ahead in a way that is delightful to users, accessible to developers and prioritise everything else we do around those elements."
According to research firm, Gartner, Windows Phone 7 will fail to increase Microsoft's share in the smartphone market, with Nokia's Symbian and Google's Android operating systems dominating the worldwide mobile OS market by 2014.
Windows Phone 7 was released to manufacture last month.