A preview of the new TfL HTML5 website

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TfL: Cardboard smartphone and pencil used for prototype

Source:  TfL

To build the site and test it with customers TfL created a cardboard smartphone, which allowed the site's developers to see how customers would interact with the mobile site.

The cardboard smartphone has a cut out for the display. The user interface comprised a long strip of paper with user interface elements hand annotated in pencil. Phil Young, TfL's head of online says: "We got the customer to tell us what they liked, and we could rub things out."

Watch the video interview with TfL's Phil Young >>

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