Argos: a digital retailer


iPads replace catalogues

Source:  Argos

The retailer has chosen to launch its digital concept stores with iPads as the chosen in-store tablet device. The iPads will replace the traditional Argos catalogues in store, by allowing customers to swipe and select products using the tablet devices.

On the pre-launch visit, Computer Weekly counted between 40 and 50 being used as standalone tablets attached to tables, at the point of sale terminals and mobile devices used by staff. Interestingly, the retailer has decided against using its own branded tablets, opting for the high-end model.

MD of Argos, John Walden, said the Argos tablets were not ready in time, but because the Argos application is available on iOS and Android, the retailer could transfer over the other devices in the future.

The retailer has also installed free Wi-Fi in each of its 735 stores across the UK. While consumers will be able to use the Wi-Fi for browsing as well as viewing extended online ranges, deals and offers, the in-store Pads will also use the O2 network.

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