Cancer Research UK is trialling four smart shop windows designed to allow people to use contactless credit and debit cards to donate by tapping their cards against the glass.
The project – a collaboration with outdoor media specialists Clear Channel – has seen Cancer Research UK’s shops in Brighton, Guildford, Kensington and Marylebone fitted out with contactless payment technology and interactive screens.
Between 30 January and World Cancer Day on 4 February 2015, passers-by will be able to donate £2 at a time, 24 hours a day at the four shops taking part.
Once a donation is made, an interactive screen will show the supporter how their money will be used to fund the charity’s life-saving research into cancer treatment.
Cancer Research UK receives no government funding and relies on a number of fundraising methods to continue its vital work. The charity is constantly on the look-out for novel fundraising ideas.
The contribution of more than 4,000 scientists and medical professionals at Cancer Reserach UK has already seen cancer survival rates in the UK double since the mid-1970s.
More on contactless payment
Charity spokesman Paul Clarke said the organisation is excited to be premiering the the first use of contactless-giving technology in its shop windows.
“Cancer Research UK relies on the generosity of the public and the contactless giving through four of our shop windows is a new and exciting way for people to donate to our work,” he said.
Clear Channel UK’s Neil Chapman added: “This collaboration is a great example of how we can leverage both existing and emerging technology along with consumer behaviour to deliver an innovative new way for Cancer Research UK to raise funding.
“This contactless window display is an important step towards offering brands a contactless payment solution away from their point of sale and works brilliantly with the ‘tap donation’, enabling Cancer Research UK scientists to continue their vital research.’’
Supporters can check whether they are able to take part in the trial by searching for the contactless symbol on their card, but will also be able to donate in-store or by texting Unite to 70200 to make a £3 donation.