Sainsbury’s has appointed its online director, Jon Rudoe, as the company's newly created digital and technology director.
The role will entail growing Sainsbury’s online and digital sales channels.
Rudoe will take up the new role and join the retailer’s operating board, which reports to the PLC board.
Sainsbury’s CEO Justin King said: “Jon will be a fantastic support, first to me and then to Mike Coupe, as we continue on our journey to help customers Live Well For Less through our digital as well as traditional channels.”
Rudoe, 35, joined Sainsbury’s in July 2011 as director of online, and in March 2013 he took on responsibility for leading Sainsbury’s digital strategy, including Click & Collect, digital entertainments, Mobile Scan and Go and the Digital Experience team.
Rudoe will combine his leadership of the IT function with his new digital responsibilities. His new role will incorporate the responsibilities of IT director Rob Fraser who is leaving Sainsbury’s in March.
More on Sainsbury's
Rudoe said: “This move reflects the increasing importance that we’re placing on technology and digital sales channels. Technology is a key part of our future vision, right across the customer experience and as a vital tool for our 157,000 colleagues, and I want to put it at the heart of everything we do to serve our customers.”
The grocer also introduced an online delivery pass in the quarter to 4 January. CEO King said more than 10,000 customers had bought the pass in the first few days, which has an upfront fee for deliveries of £40 or more per year.
Growth in online delivery is continuing to rise, and in November 2013 Sainsbury’s said it was processing more than 180,000 orders a week.
Sainsbury’s total sales for its third quarter were up by 2.5% (including fuel), while like-for-like sales remained flat.