Earlier this week the Creative Industries Council, a collaboration between particular business sectors and the government, launched a website to promote the UK’s creative industries.
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Statistics released by the Department of Culture, Media and Sport (DCMS) show that creative industries such as TV, film, technology, music and games generate up to £8 million an hour for the UK economy.
The Creative Industries Council hopes the website will push the UK to be the global “creative services hub” by 2025.
Lead by the Institute of Practitioners in Advertising (IPA), the website has match funding and government backing to ensure the economic growth of the UK creative industries.
Maria Miller, Secretary of the State for Culture, Media and Sport, said: “There can be no doubt that the Creative Industries are a powerhouse within the UK economy. We should be incredibly proud that they are one of the most influential and diverse sectors of the UK economy and a world leader.”
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Caroline Norbury of Creative England believes the website will allow these industries to act as a representative whole of creativity in the UK, and will drive forward innovation in these various sectors.
There is the hope that the economic growth of the creative industries will also fuel the British Council’s GREAT campaign designed to promote the UK as a study destination.
Eighteen partner organisations, including the BFI, creative skills set and the Department for Culture, Media and Sport will contribute to and actively promote the website to make 2014 the ‘year of creativity’.