BT is to double the speed of its Infinity superfast fibre broadband service, currently available to seven million premises in the UK.
From 12 April 2012, Infinity will offer up to 76Mbps download speeds, up from the existing maximum of 38Mbps, with upload speed increasing to 19Mbps – which BT claims is the highest upload speed available in the UK.
Infinity is the telecom giant's fibre to the cabinet (FTTC) product, and is being rolled out as part of BT's £2.5bn programme to provide FTTC to two-thirds of UK premises by the end of 2014.
Higher upload speeds are becoming increasingly important to home broadband users who share photos and videos through social media sites.
“Superfast broadband is helping people enjoy the internet far more than ever before. However, many providers have forgotten about the importance of fast upload speeds. BT believes that fast upstream speeds are vital given how people now use the internet," said John Petter, managing director of BT's consumer business.
Superfast broadband is helping people enjoy the internet far more than ever before
John Petter, BT
BT is engaged in a broadband speed race with rival Virgin Media, which offers fibre to the home services through its cable network, but only reaches about 50% of premises in the UK.
Earlier this year, Virgin announced a £110m investment to increase its top broadband speed from 100Mbps to 120Mbps by mid-2013.
However, some experts warn that the UK requires significant additional investment to keep up with international rivals looking to provide fibre services to homes at as much as 1,000Mbps.
"In terms of broadband, the UK is at the back of the pack. We're beaten by almost every other European country, and Asia leaves us for dust," former BT chief technology officer Peter Cochrane told a House of Lords inquiry into the national broadband strategy last month.