Twitter revamps site to fly above the competition

Twitter has announced it is to revamp the microblogging site with a new design, which is already available on new iPhone, Android and TweetDeck applications.

Twitter has announced it is to revamp the microblogging site with a new design, which is already available on new iPhone, Androidand TweetDeck applications.

Non-mobile users of Twitter will have to wait, with the new Fly Twitter design to be rolled out to the desktop version “over the next few weeks”, according to the official Twitter blog. Updates for other apps, such as Twitter for iPad, are also in the pipeline.

The new design is based around four key areas: Home, Connect, Discover, and Me (profile page).

Home is where users can view tweets from the people they follow. It is designed to be a personal collection of tweets.

The new Connect section is where users can see who has followed or mentioned them, retweeted or “favourited” one of their tweets.

Discover enables users tap into a customised stream of information that reflects a user’s interests, based on current location and what they follow. This shows each user what all the people they follow have been doing on the site, like Facebook’s news feed.

The new profile section is where users can view direct messages, lists, favourites and followers. A more detailed profile page is one of the biggest changes, enabling users to see all of the activity connected to a tweet directly below the message, like Facebook’s comments.

According to Twitter, the new design is just the beginning. “We now have a framework in place that we will quickly build and iterate upon to help users connect with whatever is meaningful to them,” said Twitter.

Pundits say the redesign, including new brand pages, is Twitter’s response to growing competition form Facebook and Google+, which are both forging ahead as tools for promoting brand awareness.

Unlike user pages, brands can customise their page with a large header image and choose to feature a tweet with a photo or YouTube video.

The new design will be rolled out gradually, according to The Telegraph, and is expected to be fully live by early 2012.

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