Glitnir Bank unifies customer and product views

Mid-market European bank Glitnir is creating a single view of customers through software that integrates information on products and the bank's relationships with its customers.

Mid-market European bank Glitnir is creating a single view of customers through software that integrates information on products and the bank's relationships with its customers.

Using Siperian's master data management (MDM) platform the bank, which has UK operations, will consolidating business applications, data warehouses and master data management into a single, enterprise architecture.

"In order to maintain our position in the global markets, we need to enhance our understanding of our customer relationships and the financial products they buy," said Páll Kolka Isberg, managing director of shared services office at Glitnir. "The deployment of Siperian MDM Hub will improve our customer-facing employees' ability to offer clients value added products and services."

Glitnir recently overhauled its technology infrastructure to standardise new and existing systems and deliver unified views of customer and product data.

Siperian MDM Hub will synchronise a variety of systems including accounting, risk management and customer relationship management to create a single reference database for master data.

"Siperian's flexible architecture allows us to configure the master data management platform to meet our business requirements," said Isberg. "Siperian MDM Hub can be deployed in phases so that we can quickly address our high-priority business needs."

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