Google has been voted the most significant e-commerce development of the past decade in a poll carried out by the Software and Information Industry Association (SIAA).
The top 10 developments in e-commerce were ranked by policy and industry experts from a wider list of developments chosen by SIIA staff. Members of the association in the US said the search engine fundamentally changed the way people use the internet more than any other event in the past 10 years.
"It is no surprise to see Google rank as the most important e-commerce development in the last 10 years. But the list also includes several eCommerce tools that have become so commonplace, we almost forget they did not exist 10 years ago," said Ken Wasch, President of SIIA
The arrival of broadband connections was ranked second, followed by eBayauctions, Amazon.com and Google ad words. The Blackberry was ranked tenth for giving users the web on the go, but it was beaten by the prevalence of user-generated content which came in at eight in the list.
"At first [user generated content] was a playground for kids. Now, sites like YouTube are the embodiment of Web 2.0. It is a must-be-seen place for presidential candidates, a battleground in the copyright wars, and a vital distribution point for major media companies or members of the public to deliver a message to the world," said Wasch.