Hardware manufacturer AMD is pushing its Athlon 64 dual core processor family out to a wider market with a cheaper product for mainstream consumers.
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The move is the latest in the fierce battle for the dual core processor market between AMD and rival Intel.
The Athlon 64 X2 dual-core processor 3800+ has been designed to provide an entry point to dual-core computing on desktop PCs. Previous products in AMD’s Athlon 64 dual-core range had been targeted at professional users and the digital media market.
AMD said the new 3800+ processor would give mainstream consumers the benefits of dual-core technology and the capacity to multi-task, creating digital content while listening to MP3s and writing e-mails on their PCs.
The AMD Athlon 64 X2 3800+ processor is priced at $354 (£200), around two thirds of the price of the lowest specification existing product in the range, the Athlon 64 X2 4200+.