HP extends Pavilion to target multimedia users

Hewlett-Packard has refreshed its Pavilion and Presario desktop product lines with several new models designed to appeal to...

Hewlett-Packard has refreshed its Pavilion and Presario desktop product lines with several new models designed to appeal to multimedia users and assuage security fears among consumers.

It has been over two years since the completion of HP's merger with Compaq, and the company continues to offer two distinct consumer desktop brands left over from the premerger companies.

The Pavilion brand was HP's prior to the merger and it serves as the high-end flagship for HP's strategy to make digital imaging the centre of the consumer PC experience with its HP Image Zone digital photography software.

The Compaq Presario brand is designed for the home multimedia user who is more conscious about price. The Presario SA4000 systems come with HP's Personal Media Drive, a removable hard drive that can store digital content or other files and connect to other PCs through a USB (universal serial bus) cable.

Both HP product lines are available with processors from either Intel or AMD. They also come with the Intermute Protection Suite, which includes pop-up blocking software, a spam filter and spyware detector.

HP introduced five PCs within the HP Pavilion a600 series. The cheapest models are the a610e, based on AMD's Athlon XP processors, and the a600y, based on Intel's Celeron processors.

Customers can purchase custom Pavilion a600 PCs on HP's website immediately and preconfigured models will be available on the website and through retail outlets starting 11 July.
 
All of the new PCs will be available just as the back-to-school shopping season kicks off in July and August. The PC industry considers this period the second-most important shopping period of the year, behind the fourth-quarter holiday season.

Tom Krazit writes for IDG News Service

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