Pinder calls for aid with e-services

The e-envoy has called on UK business to enter partnerships with the Government in a bid to improve the marketing of government...

The e-envoy has called on UK business to enter partnerships with the Government in a bid to improve the marketing of government services to the population.

Speaking at the Confederation of the British Industry's annual conference this week, Andrew Pinder appealed to industry to help drive the uptake of government services.

"We could get all services online very crudely, just enough to satisfy our targets, but if no one uses them we will have [frittered away] a huge amount of tax-payers' money," Pinder said.

Simply offering the ability to file tax returns online was "not good enough" because only a small percentage of the population was using it, he said, and this said something about the design of the service.

"We want to be able to enter partnerships and work with companies that can bundle [government] services with their own services, thereby offering added value to customers and helping government to deliver services in a more attractive way," he said.

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