Google has promised to make its terms and conditions clearer and simplify the data-sharing approval process for users of Google's Android smartphone operating system.
Google has come under close scrutiny by the US Senate in recent weeks about the storage of location data on smartphones running Android.
Google chairman Eric Schmidt says Google also plans to offer web-users more control over their online profiles, according to the BBC.
Google recently issued a statement saying its phones do not track users unless they opt in. Google also claimed location data sent back to the company's location servers is anonymised and cannot be linked to a specific user.
Google takes privacy very seriously and is working on a series of projects aimed at increasing transparency, Eric Schmidt told a Big Tent conference on privacy in Hertfordshire.
These include a revised Google Dashboard, that enables users to see what data they share with the company.
According to Schmidt, Google believes users should be able to opt in or out of a service, but if users consent to sharing data, it would help Google improve its services.
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