The Welsh Assembly is using ambitious European targets in a tender for next-generation broadband access in the principality.
The government wants suppliers to provide all businesses in Wales with a minimum of 30Mbps by the middle of 2016; for all homes to have access to a minimum of 30Mbps by the end of 2020; and for 50% of all residential and business premises in Wales to have access to 100Mbps by 2020.
"Broadband services provided must, at all times, be at prices comparable to those available on the market in urban areas of the United Kingdom," it said in a request for tender published in the Official Journal of the EU.
It warned interested parties it expected them to provide a significant - multi-million pound - investment to go with money from the assembly itself and anticipated European Regional Development Fund (ERDF) funds.
The assembly said earlier it would make available £1,000 per home to help Wales residents get high-speed broadband.
The assembly planned to use a competitive dialogue approach. This would also explore ways to drive up demand and take-up by end users, let public sector bodies use the network to deliver services to end users and improve mobile coverage.