Study shows wider use of business intelligence in corporate strategy

Oracle's second study of enterprise performance management has shown that companies are making more use of business intelligence to help drive their strategy.

Conducted...

Oracle's second study of enterprise performance management has shown that companies are making more use of business intelligence to help drive their strategy.

Conducted by analyst group, Quocirca, the Oracle EPM Index II study looked at the ability of businesses in Europe and North America to link management processes and information systems to form a consolidated view of business performance.

Mark Wilkinson, Oracle's vice-president for enterprise performance management, said companies were making more use of business intelligence this year, compared to 2008. "A year ago business intelligence was seen as an expensive visualisation tool. It is now a key aspect of business performance management."

He added, "We are seeing more companies focus on retaining customers." This calls for a 360-degree view, with integrated IT systems capable of delivering the right information to decision makers.

Last year, the research showed that businesses are not using business data effectively,

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