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The EMEA server market has been showing signs of growth thanks to prices going up because of the weaker dollar and a move by customers to look for hardware that can support more intensive workloads.
The most recent numbers from IDC reveal a market that increased growth last year in terms of financial value by 3% on 2014 even though unit shipments were flat.
Against a backdrop of customers looking for hardware to support their big data and IoT moves it has been a busy last 24 hours in the server world.
First Hewllet Packard Enterprise (HPE) revealed that it was rolling out some ProLiant Gen9 servers, which would include persistent memory technology, which would improve application performance.
“HPE is committed to bringing new infrastructure innovations to the market that enable organizations to derive more value from their data,” said Peter Schrady, senior vice president and general manager HPE ProLiant Servers and Enterprise & SMB Segments.
“We are delivering on that commitment by delivering a complete Persistent Memory hardware and software ecosystem into our server portfolio, as well as delivering enhancements that will allow customers to increase agility, protect critical information and deliver new applications and services more quickly than ever before," he added.
Then Lenovo announced that it was also refreshing its server range to provide systems that couold support a range of demands, including high performance computing.
“Our completely enhanced server and solutions portfolio empowers customers to accelerate their business decisions, maximise data center uptime, and simplify their IT management," said Madhu Matta, vice president of server, storage and solutions, Lenovo Data Center Group.
As well as delivering new hardware Lenovo was also pushing out its XClarity management software across its product line to make life easier for those having to deal with configuration, monitoring and updating systems.
The arrival of fresh products will give resellers something new to talk about with customers but comes at a time when it might be getting harder to get users to upgrade.
"This growth [in some parts of the server market in 2015]was pushed by longer refresh cycles, some dating back to 2014, and although this has driven the non-x86 market in 4Q15, larger vendors that play in this market are still seeing a notable decline in annual refresh cycles, a trend that IDC believes will continue into the foreseeable future," said Giorgio Nebuloni EMEA associate research director, European Infrastructure at IDC.