Egnyte takes aim at file-sharing rivals' market share

Cloud file-sharing specialist Egnyte has hit out at its rivals, arguing that consumer-grade solutions from firms such as Drop box and Boxare unsuitable for business use. "The low-end and consumer market is saturated.

Cloud file-sharing specialist Egnyte has hit out at its rivals, arguing that consumer-grade solutions from firms such as Dropbox and Box are unsuitable for business use.

"The low-end and consumer market is saturated. All these guys are all going after the consumer market but we're shunning consumers," CEO Vineet Jain said.

Speaking to MicroScope as the firm launched a new buyout programme aimed at Box's customers, Jain said his competitor's solution failed to measure up in terms of features, such as unlimited file size or the ability to map drive access, and is a risk to enterprise security.

Egnyte trades on the idea that while access to files through the cloud is becoming increasingly important, businesses still want fast access through their on-site storage networks, meaning that a hybrid cloud approach to file-sharing is essential, something its rivals do not allow for.

It is offering Box customers the option to switch to a matching plan on Egnyte at no cost for the rest of 2012, with free migration thrown in.

At the same time, Egnyte is hoping to bring more partners on board to beef up its UK proposition, and is particularly keen to hear from resellers of NetApp and Netgear storage lines, with which it has already established interoperability.

It is also hoping to target more large-scale enterprise and departmental accounts as opposed to the SME sector, where it has traditionally done the majority of its business. It already counts some large names, such as IKEA, among its customers, and recently signed a major UK deal with Marks & Spencer.

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