Download: BCG: The Trust Advantage
This report from Boston Consulting Group, based on surveys of 10,000 people, takes the temperature on how consumers around the world are feeling about the collection and use of personal data.
Download BCG: The Trust Advantage
This report from Boston Consulting Group, based input from 10,000 consumers, reveals how businesses can gain the trust advantage whilst still collecting data.
Looking at how this varies by country, generation, and industry, discover what it is that consumers want in the way businesses interact with them and utilise data.
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