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July-September 2019

Saudi Arabia’s largest auto company completes SAP project as part of digital transformation

As Saudi Arabia embarks on an economic transformation in line with its Vision 2030 plan, the nation’s biggest businesses are also evolving. One of the kingdom’s largest private firms, Abdul Latif Jameel Company, recently finalised a major digital transformation aimed at streamlining processes and improving customer satisfaction. The Saudi conglomerate’s automobile division, Abdul Latif Jameel Motors (ALJM), was awarded the SAP Quality Gold Award for its digital revamp programme – dubbed JSAP –which overhauled performance and efficiency across the business. The initiative – one of the biggest SAP projects ever undertaken in the automotive distribution sector – outperformed entries from across Europe, the Middle East and Africa to become the first Saudi company to win SAP’s gold award in this category. Implemented in partnership with SAP specialist Britehouse, the project saw ALJM introduce a new unified IT infrastructure to replace more than 30 legacy systems in five subsidiary organisations, leading to strategically integrated ...

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