72% of UK adults shop online


72% of UK adults shop online

Karl Flinders

Almost three quarters of adults in the UK access the internet on a daily basis and most have bought goods and services online.

According to the latest figures from The Office for National Statistics 73% of adults access the internet every day now compared to 53% in 2008. A total of 72% have bought goods and services online. 21% buy groceries online.


In the UK 83% of households, about 21 million, have internet access with 42% using broadband connections.

The research found that 66% use the internet to find information about shopping, while 55% access news and magazines and 53% use social media. It found that 50% of adults use the internet to access their bank accounts, and 43% use it to seek health information.

97% of household with children have internet access but only 40% of households with one adult over 65 have access.

Households accessing broadband via fibre optic or cable connections, increased by 12% over the last 12 months to 42% while households using DSL connections dropped from 57% in 2012 to 45% in 2013.

Separately the latest report from Ofcom revealed that the average speed of broadband connections in the UK has reached 14.7Mbps.

The telecoms regulator published its bi-annual survey into fixed-line residential broadband speeds, which showed the figure had risen by 2.7Mbps in the six months to May 2013 and by 5.7Mbps when compared with the same period last year.




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