Facebook has been promoting the use of apps on its Timeline functionality to enable users to connect to historical activities on their Facebook Wall.
Timeline, which is going live in a few days, presents Facebook users with a way to find out what people were doing on the site in the past.
Many Facebook users are unhappy with the new functionality, as it is an opt-out service. Comments on the Facebook blog show users are unhappy with Timeline and do not like the idea of apps on the Timeline. One user wrote: “The beauty of Facebook was its simplicity. If I wanted apps, I would have stuck with Myspace. You are evolving a good thing into stupidity. If there is a demand for this unneeded complexity, at least make it more optional to get and simple to remove.”
Organisations such as TripAdvisor, The Guardian and Autotrader, are using Timeline to build apps, which users can then install on their Facebook Timeline.
Carl Sjogreen, director of platform at Facebook, said: “Once you've added an app, you can begin updating your timeline with your activities as they happen. For example, if you love design, shopping or fashion, you can add the Pinterest or Pose apps to make your favourite items part of your timeline.”